Affiliate Disclosure
Last Updated: January 2026
Our Affiliate Relationships
Apex Casino Reviews (apexsh.co.uk) is a participant in affiliate marketing programmes with various online casino operators. When you click on affiliate links on our website and complete a sign-up or make a deposit, we may earn a commission at no additional cost to you. These commissions are a primary source of revenue that allows us to maintain and improve our review services.
Editorial Independence
Our affiliate commissions do not influence our editorial rankings, casino ratings, or review content. We maintain strict editorial independence and evaluate all casinos using the same objective criteria regardless of whether they offer affiliate programmes. Our reviews are based solely on user experience, security, game selection, customer support, and other quality factors.
Identifying Affiliate Links
Affiliate and sponsored links on our website are clearly identified using one or more of the following methods:
- Marked with an "Affiliate Link" label or badge
- Designated with a sponsored icon or notation
- Explicitly stated in accompanying text
If you have any doubt about whether a link is an affiliate link, please contact us at disclosure@apexsh.co.uk.
UK Regulatory Compliance
This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. We are committed to transparent advertising practices and honest representation of our affiliate relationships.
Your Responsibility
Before using any casino linked from our site, you are responsible for:
- Verifying the casino holds valid UK Gambling Commission licensing
- Reviewing their terms, conditions, and responsible gambling policies
- Making independent decisions about participation
- Gambling only if you are 18 years or older
- Seeking help if you experience problem gambling (GamCare: 0808 8020 133)
Our reviews and recommendations are informational only and do not constitute financial or legal advice.