Privacy Policy

Last Updated: January 2026

ApexSH Limited ("we," "us," "our," or "Company") operates the website apexsh.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Site, which provides information about online casinos and gambling services as an affiliate.

Please read this Privacy Policy carefully. By accessing and using apexsh.co.uk, you acknowledge that you have read and understood this policy. If you do not agree with our practices, please do not use the Site.

1. Information We Collect

We collect information you provide directly to us and information collected automatically:

• Personal Information: When you contact us, subscribe to our newsletter, or create an account, we may collect your name, email address, and other contact details you voluntarily provide.
• IP Address: We automatically record your Internet Protocol (IP) address when you visit the Site.
• Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and gather usage data.
• Usage Data: We collect information about your interactions with the Site, including pages visited, time spent, click patterns, and referring sources.
• Device Information: We may collect information about your device type, browser type, and operating system.

2. How We Use Information

We use the information we collect for the following purposes:

• Analytics: To understand how visitors use the Site and improve user experience and functionality.
• Affiliate Tracking: To track affiliate referrals, commissions, and performance metrics related to casino partners.
• Site Improvement: To optimise content, design, and functionality based on user behaviour and feedback.
• Marketing Communications: To send you newsletters, updates, and promotional content (with your consent where required).
• Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
• Fraud Prevention: To detect, prevent, and address fraudulent activity and security concerns.

3. Cookie Policy

We use the following types of cookies on the Site:

• Essential Cookies: Required for the Site to function properly and provide core features.
• Analytics Cookies: Allow us to measure and analyse Site usage, performance, and visitor behaviour using services such as Google Analytics.
• Affiliate Tracking Cookies: Used to identify and track referrals to our casino partners and affiliate networks.
• Marketing Cookies: Enable personalised advertising and retargeting across the web.

Managing Cookies: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. For more information on managing cookies, visit www.aboutcookies.org.

4. Third-Party Links

The Site contains links to third-party websites, including online casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, terms, or content of external websites. We recommend reviewing the privacy policies of any third-party sites before providing your personal information.

When you click a link to a casino or partner site, you leave apexsh.co.uk and enter a separate online environment with its own privacy policy and terms of service. We have no control over these external sites and cannot guarantee their compliance with applicable privacy laws.

5. Your Rights

UK and EU Residents (GDPR): Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:

• Right to access your personal data
• Right to rectify inaccurate or incomplete data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with the Information Commissioner's Office (ICO)

US Residents (CCPA): If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale of personal information.

To exercise any of these rights, please contact us using the details provided below.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the context of the processing and our legal requirements.

If you request deletion of your data, we will remove it within a reasonable timeframe, unless we are required to retain it for legal, regulatory, or legitimate business purposes.

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@apexsh.co.uk
Website: apexsh.co.uk

We will respond to your inquiry within 30 days, or as required by applicable law.

Data Protection Authority: If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

This Privacy Policy is effective as of January 2026 and may be updated periodically. Continued use of the Site following changes constitutes your acceptance of the updated policy.